Pixel Pass bundles a Pixel 6, premium Google services and discounted insurance coverage

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Google just introduced the Pixel 6 at its fall event today. While the prices ($600 and $900, respectively) are certainly impressive on their own and much lower than we feared, Google has another trick up its sleeve for those still unconvinced that the price is right. This just launched the Pixel Pass in the US, which bundles a Pixel 6, a collection of premium Google services, and insurance coverage. Google says the plan will save you up to $294 over the two years.

Similar to Samsung Access and Apple Upgrade Program, Pixel Pass will get you a discounted Pixel 6 or 6 Pro that you pay for over a two-year period, with upgrade options coming along the way. Pricing depends on the hardware you choose to use and is subject to change upon upgrade. For the Pixel 6, it’s $45 per month, while the Pixel 6 Pro is $55 per month.

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The subscription also includes the insurance of an additional year of mechanical breakdown warranty, which is added to the one-year manufacturer’s warranty. You also get up to two accidental damage claims within a two-year period, giving you complete peace of mind.

However, the material aspect is not everything. Pixel Pass also includes YouTube Premium (including music), Google Play Pass, and the 200GB Google One tier. That’s a lot for those of us already deep into the Google ecosystem.

When you sign up through Google Fi, you can also save $5 a month on a cellular plan, making it an even better deal.

If you decide to cancel the subscription during the initial two-year term, you will be charged for the remaining value of your Pixel at an undiscounted price. Access to bundled services will also be terminated, although you can probably easily re-subscribe individually.

Compared to subscriptions from Apple and Samsung, Google relies much more on its loyal audience core. Once subscribed to Pixel Pass, people will surely think twice before switching to another phone or service, because getting YouTube Premium, Google One and Play Pass in one package is a big deal for those who are already subscribed to these services individually. For other people who just want the latest phone and don’t care about other subscriptions, well, things are very different. $55 for the Pro per month works out to $1,320 over two years, which is a considerable premium over getting the $900 phone without a subscription (or regular financing).

A few of our tipsters have noticed that there are some interesting eligibility rules. When you are already subscribed to one of the included Google services or Google Fi, you will receive a message stating that you are not eligible for the offer (see above). To get started with Pixel Pass, you’ll need to unsubscribe from everything first, which seems counterintuitive if Google wants to further lock down customers using the subscription. Meanwhile, another tipster was able to subscribe to Pixel Pass despite having an active 2TB Google One subscription, but had to pay a premium of $7, which is good news for those who need more. 200 GB of storage.

Pixel Pass is available through GoogleFi and the Google Store. Google says Pixel Pass costs $45 per month for the Pixel 6 and $55 per month for the Pixel 6 Pro.

To see if the Pixel 6 and Pixel 6 Pro do it for you, check out our how-to articles.

Thank you: Nick and Shane!

UPDATED: 2021/10/20 3:11 EST BY MANUEL VONAU

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The post has been updated with more details on pricing and eligibility.


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