Assurity launches criticalillness.com to provide fast critical illness insurance coverage

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LINCOLN, Neb., February 2, 2022 /PRNewswire/ — Assurity Life Insurance Company has launched criticalillness.com, a comprehensive self-service platform for purchasing critical illness insurance. The website, which is available now, simplifies the process of obtaining critical illness cover by offering a streamlined product with a short application.

criticalillness.com is Assurity’s first direct-to-consumer offering and focuses on coverage for four of the most common critical illnesses: heart attack, stroke, cancer and advanced Alzheimer’s disease. It was designed to be quick and easy to use, with most coverage decisions being made after applying just five health questions. The insurance policy pays a cash benefit for the diagnosis of covered illnesses and conditions that customers can use for whatever they want.

“It’s a huge leap forward for buying insurance, and one of the only platforms of its kind on the market right now,” says Scott Zagursky, Vice President of Marketing and Digital Experience at Assurity. “By making our coverage easier to buy and understand, we are bringing vital critical illness protection to a much larger market.”

Criticalillness.com currently provides coverage in eight states: Nebraska, Iowa, Louisiana, Kentucky, Oregon, Maryland, Caroline from the south and New Jersey. It will launch in more states throughout 2022. Visit the Frequently Asked Questions page to learn more or request coverage at criticalillness.com.

About Insurance: As a mutual organization, Assurity was founded on the simple concept of people coming together to support each other in times of need. We continue our mission to help people through difficult times by providing affordable insurance protection that is easy to understand and easy to purchase. Our financial stability has stood the test of time. It shows our commitment to being there when our customers need us. Owned by our customers, we conduct our business to serve their best interests only. Whether it’s providing benefits, providing service with a human touch, giving back to our community, or practicing sustainable habits that preserve our planet, we embrace our ability to improve lives. As a Certified B Company, we know we all share in the future we create, and Assurity believes in using our company as a force for good.

SOURCE Insurance

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